PrintWorks

Domtar | The Sustainable Paper, Pulp and Packaging Company

Narrative Development
Printed Collateral

Project background

PrintWorks is a thought-leadership publication Domtar develops to be used during sales meetings with printers to showcase case studies and best practices

Target audience
Commercial printers in the US.
Provide printers with engaging information so they can ultimately support their end-users and designers

Key messaging
Engage printers and encourage them to set-up a meeting with a merchant distributor.

The Strategy

Position Domtar as the go-to resource for thought-leadership information and keep Domtar top-of-mind with printers.

Fully illustrate “The many sides of print”.

The Power of Paper

History is written on paper. Ben Franklin had his printing presses - and his paper kite. But print is evolving to show many new sides; sides on which the future will be written. It was the original shareable medium and it's only getting stronger.

Collage of colorful printed designs with central circular message reading 'Print works! The power of paper and print.' including various patterns, a maple leaf, and elements related to printing and travel.
Close-up of an infographic with colorful speech bubbles and text about print catalog costs and sales, featuring blue, pink, dark blue, green, yellow, and black colors.
A colorful brochure with a folded design features the words 'THE REMAND SIDE OF' in large, multicolored letters, with a black circular sticker that says 'Print works!' and smaller text beneath.
An open magazine with the headline "How Print is Becoming the Medium of the Future" on a bright blue background.
A printed infographic poster titled "Print by the Numbers" showing statistics about printing habits, with a yellow background and a blue section at the bottom. The infographic includes percentages, icons, and colorful circular charts.
A magazine or brochure with a headline that reads, 'STOP THE PRESSES - INSIGHTS FROM A PRINTER,' placed on a bright yellow surface. The page features an image of a hand holding a small cardboard virtual reality headset.
A magazine opened to a page showing a close-up of a laundry machine with blue plastic sheet being inserted or removed, with a bright yellow surface underneath.
Instructional graphic with step-by-step symbols including a finger pressing, a pencil, a QR code, a target icon, and the word 'TACTILE', each with explanatory text for printing, scanning, and tactile guidance.
A collection of colorful printed marketing materials with bold text, QR codes, and graphic designs promoting sustainable printing, targeted advertising, and tactile communication.
Open magazine showing an article titled 'Print's Other Reality' with graphics, a timeline from 2015 to 2017, and an advertisement with the word 'Vacation' on a yellow background.
Graphic with colorful speech bubbles and quotation marks overlapping.
Two blue books with colorful graphics on the cover, displaying an infographic with the title "PRINT BY THE NUMBERS" and various percentages and icons related to printing statistics, set against a pink background.
Abstract graphic design featuring overlapping speech bubbles in pink, blue, yellow, and black on a light gray background.

• DOMTAR •  The Power of Paper and Print

• DOMTAR •  The Power of Paper and Print

Black circular badge with white text that says 'Print works!' in the center, surrounded by the phrase 'The power of paper and printing' repeated around the edge.

• DOMTAR •  The Power of Paper and Print

• DOMTAR •  The Power of Paper and Print

Blue circular sticker with the words "Blue Line" at the top and "By Dometar" at the bottom, featuring a white globe enclosed in a crosshair in the center.
Logos of Earth Choice, FSC, Rainforest Alliance Certified, and WWF

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