Equitable Booth
LPL Focus

Creative direction, Experiential design, Motion design, Marketing collateral, Social media

Background

The annual LPL Focus conference took place from August 11-13th, in San Diego, CA with over 9,000 financial professionals in attendance. This flagship event included three dynamic days of learning and networking with the goal of helping advisors run a thriving practice.

The Challenge

How do you distinguish Equitable as a leader in innovation by showcasing our product solutions, resources and insights, while creating brand awareness?

The Approach

Highlight our enterprise value to financial professionals and clients with industry-leading asset protection and retirement income strategies.

Results

As one of the largest in-person gatherings of financial professionals and industry influencers, the Equitable team did an amazing job of engaging LPL advisors with a fun, digital focused experience that drew record breaking exhibit traffic, while showcasing Equitable strategies to help clients build and protect wealth in retirement.

A tall building with a large blue billboard displaying the text 'Clear skies outside. Clear strategies inside. LET'S PLAN HOW' and an EQUTABLE logo. There are trees in the foreground and a palm tree on the right side.

Making an impression

This year’s highlight included a one-of-a-kind giant wallscape promoting - Clear skies outside. Clear strategies inside, prominently hung alongside the Hilton Gaslamp hotel. This high impact sponsorship opportunity created an exciting buzz among advisors and LPL senior leadership.

Results:

300k wallscape impressions,
32k social post impressions and 29.7% average email open rate.

An aerial view of a river winding through a dense green forest.
An aerial view of a winding road surrounded by dense green trees, with a blue overlay featuring the Equitable logo and some alphanumeric text.
A winding road through a forested area with trees and greenery on a sunny day.
Aerial view of a winding road surrounded by trees and vegetation, with a blue overlay at the bottom displaying the Equitable logo.
A young woman with glasses and earrings smiles and holds her hands in a prayer gesture at a busy conference or trade show, surrounded by other attendees and displays.
A young woman with long brown hair is smiling at a professional conference. She is wearing a white blouse with ruffled sleeves, gold jewelry, and a name badge. The background shows other attendees, conference booths, and bright lighting.
Conference exhibition hall with booths and attendees, including a booth labeled 'EQUITABLE' with people engaging at a counter and informational displays.
A man in a blue suit jacket and white shirt stands at a booth labeled "EQUITABLE" at a conference or trade show. He has short hair and a smartwatch on his left wrist, and appears to be listening to someone while resting his left hand on the booth cou
Three women at a trade show or conference, smiling and engaging with a smartphone, with other attendees in the background.
A group of people at a professional conference or networking event, engaging in conversation in a large, well-lit exhibition hall with display booths and banners.
An exhibition booth for Equitable featuring a digital spinner game with a screen titled 'Cloud Touch Kiosk Rental' and a sign that says 'WINNER! BELT BAG!'. The booth has informational pamphlets and promotional materials on the counter, with people w
A group of seven people sitting at a long meeting table during a conference or business event. They are dressed in business attire and appear to be listening attentively.
A woman smiling and holding a large travel mug at a conference. She is wearing a white blouse, stylish jewelry, and a name badge with the name Jordan. The background shows a crowded event with other attendees and conference displays.
A group of 12 people dressed in business casual attire standing together at a conference or event, smiling for the camera in front of a blue backdrop.
A woman with a name tag and lanyard celebrating with arms raised at a conference or expo. A man in a blue suit smiles nearby. Background shows other attendees and exhibition booths.
A smiling young woman at a conference booth surrounded by informational materials, a branded mug, sunglasses, and a sign indicating they are a sponsor.
Three men in business suits are having a conversation at a conference or trade show. They are standing near a table with black backpacks displayed, in a large hall with many attendees and bright ceiling lights.
A woman is explaining something at a booth to a man with glasses in a crowded convention center.
People attending a conference, engaging in conversation and smiling, with some holding drinks. The setting appears to be a busy expo or convention center with bright lighting and multiple attendees.
Aerial view of a river winding through a dense forest with a boat sailing on the water. Overlay text reads 'EQUITABLE HOW CAN YOU GIVE CLIENTS AN EDGE NOW AND IN THE FUTURE? TOGETHER, LET'S PLAN HOW'.
Promotional poster for a financial seminar on improving retirement income and legacy outcomes with Laird Johnson, scheduled for August 12 and 13 from 1 to 1:50 p.m., featuring a professional man in a suit.
Event advertisement with blue background featuring a smiling man in a light purple shirt, text about a presentation on the Butterfly Effect by Dr. Wade Pfau Decumulation with James Daniello, scheduled for August 13 at specified times, and a logo of a woman with a helmet in profile.
Event promotional poster for LPL Focus 2024, featuring the logo of Equitable and a line drawing of a woman with curly hair and a backpack or bag, against a blue background. Text invites visitors to find the path to the prize at booth 835.
A professional woman with shoulder-length dark hair, wearing a black blazer, gold chain necklace, and earrings, smiling against a gray background.

“I have had the privilege of working with the Robert and his team on a number of projects within Individual Retirement. Not only do they bring multiple creative concepts to the table, but they see where those concepts can weave into the overall business strategy. LPL Focus is our largest 3rd party conference opportunity and takes a massive amount of work and team effort to successfully pull off. Robert’s team always makes that meeting enjoyable and leaves our clients thinking we have the coolest design in the convention center!” 

Holly Hughes, Senior Strategy Account Manager Equitable Financial

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