Blue promotional graphic for the 2024 National Leaders Forum in Orlando, Florida, with the theme 'Ignite & Inspire' and decorative tropical foliage patterns.

How do you transform a corporate leadership forum into an immersive, memorable experience?

Experiential design, Wayfinding signage, Environmental graphics, Stage design and Interactive experiences

Challenge

Move beyond traditional corporate aesthetics and design a cohesive theme, look and feel that was professional yet energizing, and immersive enough to leave a lasting impression on attendees.

Background

Equitable’s mission is to help clients secure their financial well-being through advice, protection, and retirement strategies. For their National Leaders Forum, the goal was to create an environment that both celebrated leadership and inspired future vision — while capturing the spirit of the location (Orlando, Florida) as the event backdrop.

The Approach

Bringing leadership to life through design.

Theme Concept: Ignite & Inspire — a forward-looking rallying call for leaders.

Visual Language: Modernized tropical foliage, bold typography, and vibrant color palette, nodding to Orlando’s environment while staying on-brand for Equitable.

Experiential Approach: Designed every touchpoint — from arrival signage and wayfinding to stage presence and interactivity — to feel connected and seamless.

Immersion Factor: Leveraged large-scale LED screens and interactive entertainment to create moments of surprise and engagement.

The Impact

An event that inspired leaders and elevated the brand.

Successfully transformed a corporate forum into an immersive, memorable experience.

Reinforced Equitable’s identity as a forward-thinking, people-centered financial services leader.

Delivered a cohesive brand system adaptable across print, digital, and environmental media.

Created an atmosphere that balanced professional gravitas with energy and inspiration.

Logo for the 2024 National Leaders Forum in Orlando, FL, with the theme 'Ignite & Inspire', featuring a stylized flame and a blue map of Florida.
Abstract pattern with leaf shapes and dotted designs in red, yellow, and purple on a blue background.
Abstract graphic design with blue background and dotted patterns forming a face and leaf shapes.
Abstract digital art with multicolored dotted lines and patterns on a dark background
Blue background with white curved lines creating a wave pattern
Abstract digital art with layered leaf shapes and dotted patterns in shades of green, purple, and yellow.
A blue background with diagonal dotted lines creating a textured pattern.
Blue background with small light blue polka dots pattern.
A colorful horizontal bar with sections in blue, purple, light blue, orange, yellow, and purple.
A large collection of white icons on a black background representing various concepts such as communication, finance, health, technology, social media, time, and everyday objects.

Building a design language

Atmospheric design and development

Theme Concept:
Ignite & Inspire — a forward-looking rallying call for leaders.

Visual Language:
Modernized tropical foliage, bold typography, and vibrant color palette, nodding to Orlando’s environment while staying on-brand for Equitable.

Experiential Approach:
Designed every touchpoint from arrival signage and wayfinding to stage presence and interactivity to feel connected and seamless.

Immersion Factor:
Leveraged large-scale LED screens and interactive entertainment to create moments of surprise and engagement.

Brand Cohesion:
All assets unified under the Ignite & Inspire banner, reinforcing Equitable’s leadership vision.

Wayfinding
& Environmental Signage:
Modern, vibrant designs guiding attendees through the venue.

Interactive Entertainment:
Visuals and activities that kept attendees engaged and aligned with the event theme.

Stage Design:
Large-scale LED screens featuring tropical-inspired patterns and event branding.

Large conference room filled with seated attendees facing a stage with a woman speaking. The room has colorful ceiling lights, chandeliers, and a lighting rig above the stage.
Entrance to International Ballroom III with decorative blue and purple tropical leaf cutouts on either side of the doorway.
A large blue banner with white and yellow text reads "Welcome to the 2024 National Leaders Forum Ignite & Inspire Orlando, FL". There are decorative cutouts of large tropical leaves on each side of the banner, with a patterned carpet floor and cream-
A man in a suit giving a presentation at the 2024 National Leaders Forum in Orlando, Florida, with a colorful backdrop of leaves and the event's branding that includes the words 'Ignite & Inspire'.
A man in a gray suit and light blue tie speaking at a podium with microphones, gesturing with his hands, against a dark background with stylized blue and orange leaf-like shapes.
A man in a navy pinstripe suit giving a presentation on stage, holding a remote, with a large colorful backdrop behind him.
Four men in business attire sitting on stools on stage, smiling and engaging in a panel discussion, with vibrant blue and orange decorative backgrounds.
Assorted mini donuts with different toppings including chocolate, pink frosting with sprinkles, and powdered sugar, displayed on a wooden board.
A group of people dancing and celebrating at a social event or party, with a woman in the center holding a drink, smiling, and enjoying the moment.
A variety of decorated donuts on a brown perforated tray.
Display of three pairs of sandals in black, gray, and brown on a black platform in a retail store with paper bags underneath.
Blue event lanyards hanging on a black stand, with a water bottle and paper cup on a table in the background.
A woman with blonde hair, wearing a pink floral shirt, black skirt, and sneakers, holding a crocodile outdoors near a table with water bottles and a blue umbrella.
A performer dressed in a bright pink flamingo costume, standing on stilts, outdoors near a blue surfboard sign that reads 'National Leaders Ignite 2024'.
Round blue and black cards on a table with questions written in white and yellow text, such as "Ask Me... WHICH MUSIC GROUP I LIKE MOST" and "Ask Me... THE MOST UNUSUAL THING I EVER ATE."
A man playing a keyboard at an outdoor event with children and adults gathered around, some watching and some waiting in line.
Person drawing a cartoon girl on a digital tablet with a stylus, with a layered digital art interface visible on the screen.
A woman plays mini golf on an outdoor course, with a man watching nearby. The course has a small green turf area with pineapple and flower decorations, and is bordered by bushes and trees. There are other people sitting at tables in the background.
Two people playing shuffleboard by a swimming pool, surrounded by tropical plants and lounge chairs.
Colorful balloons floating in a swimming pool at a tropical resort with palm trees, a fountain, and lounge areas.
Outdoor social gathering or party with many people around tables and under umbrellas, surrounded by trees and string lights.
Group of women posing and smiling at the 2024 National Leaders Forum, with purple neon lights overhead.
Group of six people smiling and posing in front of a neon light display at the 2024 National Leaders Forum in Orlando, Florida.
Group of women at the 2024 National Leaders Forum in Orlando, Florida, posing together with bright purple neon lights in the background.

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